The 2023 No Matter What... You Matter Campaign

Suicide is a leading cause of death on the Eastern Shore, and in the United States. No Matter What... You Matter is a suicide prevention and awareness campaign started by For All Seasons. The initiative's goal is to prevent suicide on Maryland's Eastern Shore through education and increased access to crisis resources.

This year’s campaign will build on the success and impact of previous years. Read below to learn about the components of the 2023 No Matter What… You Matter campaign.

Partnering with the Business Community

Every fall, For All Seasons partners with the local business community for our No Matter What... You Matter suicide prevention campaign. Local shops and restaurants distribute suicide prevention materials to their patrons, including brochures about For All Seasons services and crisis hotline stickers on to-go meal boxes.

"The Creamery Gives Back" Fundraising Event

Visit The Scottish Highland Creamery on Thursday, September 28 to enjoy a scoop of delicious ice cream! Thanks to the generosity of our sponsor, a portion of the proceeds will be donated to No Matter What...You Matter. You don't want to miss our specialty flavor – Pumpkin Cheesecake with Graham Cracker Swirl!

No Matter What... You Matter Kickoff Event

On September 7, For All Seasons will kickoff No Matter What... You Matter with a powerful speaker series event, "We All Have a Role to Play in Suicide Prevention: Empowering Our Community With Hope & Readiness" both in person and live streamed.

Led by suicide expert and leader within the Veterans Affairs’ National Suicide Prevention Program Dr. Andrew Moon, and facilitated by For All Seasons President and CEO Beth Anne Dorman, Dr. Moon will share his invaluable experience in averting crisis points before suicidality occurs and addressing immediate suicide risks, leaving you with hope and the readiness to make a difference in our community. In this eye-opening conversation, you can expect to:
Gain insights into national, state, and local mental health data - learning how suicide impacts specific groups, including veterans, first responders, LGBTQ+ populations, and youth;
Understand the pivotal role each one of us plays in suicide prevention, with practical strategies for recognizing signs of struggle and responding effectively;
Learn how to foster an environment of safety for those in your circle to prevent suicide and support those you care about.


Research shows that we can all play a role in suicide prevention. The ASK. LISTEN. SHARE. campaign encourages our community to play their part in suicide prevention by encouraging them to check in with those around them, listen without judgment, and connect those in need to professional help. This campaign includes banners on light posts throughout town, brochures and educational materials in shops and restaurants, suicide education articles and resources in local print and digital media, and featured posts on For All Seasons online social media platforms.

Enhancing Campaign Website to Increase Accessibility to Suicide Prevention Resources

For All Seasons launched the website with the goal of making suicide prevention tools and awareness as easy to access as possible. Visitors to the webpage can find:

Suicide Awareness and Prevention Proclamations

As in years past, For All Seasons is presenting to County Councils in Mid-Shore Counties about the prevalence of suicide and the ongoing need to focus on suicide prevention. These counties proclaim September as No Matter What… You Matter Suicide Prevention Month and encourage all residents to play their role in preventing suicide by participating in the ASK. LISTEN. SHARE. campaign.

Suicide Prevention Walks

For All Seasons friends and family participate in other organizations' suicide awareness and prevention efforts, including the American Foundation for Suicide Prevention's Out of the Darkness walk and the Christopher Foundation for Life's Run/Walk/Bike for Mental Health event.