The 2025 No Matter What... You Matter Campaign

Suicide is a leading cause of death on the Eastern Shore, and in the United States. No Matter What... You Matter is a suicide prevention and awareness campaign started by For All Seasons. The initiative's goal is to prevent suicide on Maryland's Eastern Shore through education and increased access to crisis resources.

This year’s campaign will build on the success and impact of previous years. Read below to learn about the components of the 2025 No Matter What… You Matter campaign. And download our 2025 suicide prevention postcard for information to print or share with others.

Partnering with the Business Community

As part of our suicide prevention campaign, For All Seasons is getting important resources into the hands of our community. We are distributing thousands of brochures across the region—from nonprofits and local businesses to community organizations—that share simple, lifesaving steps anyone can take if they’re worried about someone. By spreading these tools, we’re helping our community learn how to recognize the signs, start the conversation, and connect people to support.

Additionally as part of the No Matter What…You Matter suicide prevention campaign, For All Seasons is connecting directly with students on local college campuses. Our outreach tables feature resources and brochures with steps to support someone in crisis, along with an interactive banner asking, “What would you say to someone who is struggling?” This activity encourages students to reflect, share messages of hope, and learn about the services available to them and their peers.

"The Creamery Gives Back" Fundraising Event

Visit The Scottish Highland Creamery on Thursday, September 25 to enjoy a scoop of delicious ice cream! Thanks to the generosity of our sponsor, a portion of the proceeds will be donated to No Matter What...You Matter. You don't want to miss our specialty flavor – Pumpkin Cheesecake with Graham Cracker Swirl!

Enhancing Campaign Website to Increase Accessibility to Suicide Prevention Resources

For All Seasons launched the NoMatterWhatYouMatter.org website with the goal of making suicide prevention tools and awareness as easy to access as possible. Visitors to the webpage can find:

• a downloadable “If Someone Tells You They’re Thinking About Suicide” #RealConvo guide,
• Suicide statistics specific to Maryland and the Eastern Shore,
• Information about For All Seasons’ ASK. LISTEN. SHARE. campaign,
• Embedded video of last year's campaign kickoff speaker series, "Be a Lifeline - Recognizing and Responding to Those at Risk of Suicide", and
• Prominent crisis hotline information for those who might be in crisis.

Suicide Awareness and Prevention Proclamations

As in years past, For All Seasons is presenting to County Councils in Mid-Shore Counties about the prevalence of suicide and the ongoing need to focus on suicide prevention. These counties proclaim September as No Matter What… You Matter Suicide Prevention Month and encourage all residents to play their role in preventing suicide by participating in the ASK. LISTEN. SHARE. campaign.

Suicide Prevention Walks

For All Seasons friends and family participate in other organizations' suicide awareness and prevention efforts, including the American Foundation for Suicide Prevention's Out of the Darkness walk and the Christopher Foundation for Life's Run/Walk/Bike for Mental Health event.