The 2021 No Matter What... You Matter Campaign

Suicide is a leading cause of death on the Eastern Shore, and in the United States. No Matter What... You Matter is a suicide prevetion and awareness campaign started by For All Seasons. The initiative's goal is to prevent suicide on Maryland's Eastern Shore through education and increased access to crisis resources.

This year’s campaign builds on the success and impact of previous years. Read below to learn about the components of the 2021 No Matter What… You Matter campaign.

Partnering with the Business Community

Every October, For All Seasons partners with the local business community for our No Matter What... You Matter suicide prevention campaign. Local shops and restaurants distribute suicide prevention materials to their patrons, including brochures about For All Seasons services and crisis hotline stickers on to-go meal boxes.


Research shows that we can all play a role in suicide prevention. The ASK. LISTEN. SHARE. campaign encourages our community to play their part in suicide prevention by encouraging them to check in with those around them, listen without judgment, and connect those in need to professional help. This campaign includes banners on light posts throughout town, brochures and educational materials in shops and restaurants, suicide education articles and resources in local print and digital media, and featured posts on For All Seasons online social media platforms.

Dear Evan Hansen
Movie Screening and Discussions

This year, For All Seasons is working in partnership with our local high school and Easton Premier Cinemas to pilot a suicide prevention program that engages high school students with the movie Dear Evan Hansen. Based upon the Broadway musical of the same name, Dear Evan Hansen is the story of a young adult suffering from social isolation, depression, and anxiety as he navigates the suicide of a fellow classmate. Following the free, private viewing of the film, CEO Beth Anne Langrell and Chief Clinical Officer Lesa Lee lead the participating students in a discussion on the movie’s themes and share resources for mental health support for themselves or others.

Debuting Campaign Website to Increase Accessibility to Suicide Prevention Resources

This year, For All Seasons is launching a new website at with the goal of making suicide prevention tools and awareness as easy to access as possible. Visitors to the webpage will find:

Suicide Awareness and Prevention Proclamations

As in years past, For All Seasons is presenting to County Councils in Mid-Shore Counties about the prevalence of suicide and the ongoing need to focus on suicide prevention. These counties proclaim October as No Matter What… You Matter Suicide Prevention Month and encourage all residents to play their role in preventing suicide by participating in the ASK. LISTEN. SHARE. campaign.

Suicide Prevention Walks

For All Seasons friends and family participate in other organizations' suicide awareness and prevention efforts, including the American Foundation for Suicide Prevention's Out of the Darkness walk and the Christopher Foundation for Life's Run/Walk/Bike for Mental Health event.